Pixel-Tracking Class Action Lawsuits Lawyers

What Are Pixel-Tracking Lawsuits?

Pixel-tracking lawsuits target healthcare providers and medical websites that embed invisible tracking code on their patient portals, appointment scheduling pages, and health information sites. These tracking pixels capture sensitive data like medical conditions, appointment details, and prescription information and send it to companies like Facebook/Meta and Google.

This practice violates several laws, including:

• The Health Insurance Portability and Accountability Act (HIPAA)
• The Electronic Communications Privacy Act
• State privacy laws
• State medical confidentiality laws

Patients whose information was captured and shared without their knowledge or consent may be entitled to significant compensation.

How Healthcare Websites Violate Patient Privacy

The tracking technologies at the center of these lawsuits collect extensive data but operate invisibly to website visitors. They include:

Meta Pixel

Meta’s tracking tool captures user activity and can link it to Facebook accounts, potentially revealing medical conditions, doctor appointments, and prescription searches to the company.

Google Analytics

While designed for website analytics, when implemented on healthcare pages, Google Analytics can capture and transmit sensitive health information to Google.

Session-Recording Software

Tools that record every keystroke, mouse movement, and page view can capture information entered into symptom checkers, patient portals, and online forms.

Many healthcare providers have implemented these tracking tools without:

• Disclosing their presence to patients
• Obtaining proper consent for data sharing
• Establishing business associate agreements with tech companies as required by HIPAA
• Implementing safeguards to prevent sensitive information from being captured

This unauthorized data collection affects millions of Americans who use healthcare websites for sensitive medical matters.

Who Is Eligible to Join a Pixel-Tracking Class Action Lawsuit?

You may qualify to join a pixel-tracking lawsuit if the following circumstances apply to your situation:

• You visited a healthcare provider's website or patient portal where tracking pixels were installed.
• You scheduled appointments, checked test results, or searched for health information on these sites.
• The website collected your personal health information without your explicit consent.
• This event occurred within the past two to six years (depending on your state's statute of limitations).

If you've received notice from a healthcare provider about a "data incident" or "pixel issue," you may already be a confirmed victim of unauthorized tracking.

How CohenMalad, LLP Can Help You Fight Back

When your private health information is compromised, you need an attorney who understands both privacy law and healthcare regulations. The skilled team at CohenMalad, LLP, offers:

• Technical knowledge: We work with forensic experts who can detect and document the presence of tracking pixels on healthcare websites.
• Healthcare privacy focus: Our attorneys understand HIPAA requirements and how they apply to digital tracking.
• Class action experience: We've successfully represented large groups of consumers in privacy violation cases.
• Resources to challenge major institutions: We have the ability and willingness to take on large healthcare systems and tech companies simultaneously.

From investigation through settlement or trial, we’ll handle every aspect of your case while keeping you informed throughout the process.

Compensation Available in Pixel-Tracking Lawsuits

Victims of unauthorized health data sharing may be eligible to obtain the following:

• Statutory damages: Legally specified fixed amounts per violation, regardless of actual harm.
• Actual damages: Compensation for tangible losses resulting from the privacy breach.
• Punitive damages: Additional compensation in cases of particularly egregious conduct.
• Changes to privacy practices: Court-ordered improvements to how companies handle sensitive health information.

Some privacy laws allow for damages of $1,000–$5,000 per violation, potentially resulting in substantial compensation when multiplied across all affected patients.

The Legal Process for Filing a Pixel-Tracking Lawsuit

Joining a pixel-tracking class action is relatively straightforward. The steps include:

• Initial consultation: Contact CohenMalad, LLP, to learn whether you visited affected healthcare websites during the relevant timeframe.
• Case evaluation: We'll assess your situation and explain the legal options available to you.
• Formal representation: If you qualify, we'll include you in ongoing litigation or initiate a new case.
• Investigation: Our team will work to prove the unauthorized data collection and its legal violations.
• Resolution: The case will conclude through settlement negotiations or trial, followed by the distribution of any eligible compensation.

You'll have minimal obligations throughout this process — we’ll take care of the legal work while keeping you informed of any noteworthy developments.

Understanding the Statute of Limitations for Pixel-Tracking Claims

The window to file a pixel-tracking lawsuit can vary based on the following conditions:

• Your state's privacy law limitations (typically one to four years)
• When the tracking activity was discovered (many patients only learned of these practices in late 2022)
• Whether the healthcare provider concealed the tracking

Because these timelines can be complex, we recommend contacting our office immediately if you believe your information may have been compromised by healthcare website tracking.